Centre Court Padel - St Helens (UK)
Centre Court Padel is the first padel club to open in the St Helens area, built on the site of an established health club with a mission to bring two communities together. With four brand-new courts and a completely fresh audience to introduce the sport to, they needed a big pre-launch push to build excitement, get locals registered, and hit the ground running on opening day.
Ace Rally Media stepped in to help them build momentum and set up the tech stack that powers their follow-up.
What We Did
For Centre Court Padel, the focus wasn’t memberships, it was pure pre-opening demand generation.
We launched a simple but powerful funnel designed to capture as many locals as possible:
• “Register Your Interest” pre-opening campaign
• Full website design and build for Centre Court Padel
• Creative testing across static and padel-focused content
• Full HALO CRM setup
• Automated emails + WhatsApp
• Lead pipelines
• Playtomic booking integration
Results
The campaigns performed incredibly well in the St Helens area, delivering:
• 1,000+ total leads generated
• 40,000+ reach in the local community
• 150,000+ impressions
• CPL below £1 throughout the entire pre-opening phase
HALO CRM
Charlie runs everything through our HALO CRM system, which handles:
• WhatsApp messaging
• Email follow-up and marketing
• Lead pipelines
• Booking journey integration (Padel Mates → HALO)
• QR Code Generator
This setup keeps their follow-up fast, consistent, and automated — helping turn more leads into bookings and members with less manual work.
Community First
A core part of their mission is to grow the sport locally.
Charlie is already giving schools and community groups free court time to introduce padel to new players.
They’ve also left us a great review on Google - “Outstanding service - Matt has revolutionised our whole paid strategy and delivered impressive results. The Halo platform is also fantastic and easy to use. Highly recommend.”
The Outcome
• Strong pre-launch momentum
• Bookings and memberships coming in immediately
• Automated lead follow-up via HALO
• Positive return on ad spend
• Community outreach underway from day one
Connect Padel UK is now in a great position to continue growing with demand coming in, members secured and the systems in place to scale.
Website - https://connectpadeluk.com