Connect Padel UK - Birmingham
When Connect Padel UK launched in Birmingham, they weren’t just trying to open another padel club, they wanted to build a community hub where anyone could get involved. Charlie (the owner) has a big goal: give schools and local groups free access so more people can pick up a racket for the first time.
They teamed up with us at Ace Rally Media to help build demand before opening, sell early-bird memberships, and get courts booked from day one.
What We Did
We ran a full launch sequence to build hype and convert interest into paying players:
• Pre-opening “25% off first booking” campaign
• Early-bird membership campaign
• “Bookings Open” launch campaign
• Daytime “Padel & Coffee” promo to fill quieter mid-day hours
Across these pushes, the marketing consistently reached the right players, built a warm local audience, and kept conversions flowing.
Results
• 500+ total leads generated
• 27,000+ people reached
• 100,000+ impressions
• 52 bookings recorded
• 17 new members (13 annual / 4 monthly)
• 6.6% overall conversion rate
• ROAS: 3.6x
HALO CRM
Charlie runs everything through our HALO CRM system, which handles:
• WhatsApp messaging
• Email follow-up
• Lead pipelines
• Booking journey integration (Padel Mates → HALO)
• AI-assisted lead management
This setup keeps their follow-up fast, consistent, and automated — helping turn more leads into bookings and members with less manual work.
Community First
A core part of their mission is to grow the sport locally.
Charlie is already giving schools and community groups free court time to introduce padel to new players.
They’ve also left us a great review on Google - “Outstanding service - Matt has revolutionised our whole paid strategy and delivered impressive results. The Halo platform is also fantastic and easy to use. Highly recommend.”
The Outcome
• Strong pre-launch momentum
• Bookings and memberships coming in immediately
• Automated lead follow-up via HALO
• Positive return on ad spend
• Community outreach underway from day one
Connect Padel UK is now in a great position to continue growing with demand coming in, members secured and the systems in place to scale.
Website - https://connectpadeluk.com