1. About This Policy
This Cookie Policy explains how Ace Rally Media uses cookies and similar technologies on our website at acerally.co.uk. It should be read alongside our Privacy Policy.
Who we are. Ace Rally Media is a trading name of MB Digital Services Ltd, registered in England and Wales. Contact us at info@mbdigital.services.
We use cookies in accordance with the Privacy and Electronic Communications Regulations (PECR) and UK GDPR. This means we only set non-essential cookies where you have given your consent.
2. What Are Cookies?
Cookies are small text files placed on your device when you visit a website. They help the site function, remember your preferences, and understand how the site is used. “Similar technologies” include pixels, tags, and local storage, which work in comparable ways. We refer to all of these as “cookies” in this policy.
3. How We Use Cookies
We use cookies to:
- make our website work and keep it secure;
- remember your preferences and choices;
- understand how visitors use our site so we can improve it; and
- measure and improve our advertising, including campaigns we run on platforms such as Meta and Google.
4. Your Consent & Control
- When you first visit our website, you are shown a cookie banner. Essential cookies are always active because the site cannot function without them. Non-essential cookies — including analytics and advertising cookies such as the Meta Pixel — are only set after you accept them.
- You can accept all, reject all non-essential cookies, or choose which categories to allow.
- You can change or withdraw your consent at any time by reopening the cookie settings on our website, or by adjusting your browser settings to block or delete cookies.
- Blocking some cookies may affect how the website functions.
5. Categories of Cookies We Use
5.1 Strictly necessary cookies
These are essential for the website to operate — for example, security, network management, and remembering your cookie choices. They do not require consent and cannot be switched off through our banner.
5.2 Analytics & performance cookies
These help us understand how visitors interact with the site (such as which pages are visited and how long for) so we can improve it. They are only set with your consent and the information is used in aggregate.
5.3 Advertising & marketing cookies
These include the Meta Pixel and similar advertising technologies. They help us measure the effectiveness of our advertising, understand which ads lead to enquiries, and show relevant ads to people who have visited our site. They are only set with your consent and may share information with advertising platforms such as Meta and Google in line with their own policies and your choices.
5.4 Functional cookies
These remember choices you make to give you a more personalised experience. They are only set with your consent.
6. Examples of Cookies
The specific cookies set may change over time as we update the site and our tools. The table below shows the main types you may encounter.
| Cookie / technology | Purpose | Category |
|---|---|---|
| Session / security cookies | Keep the site working and secure | Strictly necessary |
| Consent-preference cookie | Remembers your cookie choices | Strictly necessary |
| Analytics cookies | Measure site usage and performance | Analytics |
| Meta Pixel | Measure ad performance and build audiences | Advertising |
| Google advertising / analytics | Measure campaigns and site usage | Advertising / Analytics |
7. Third-Party Cookies
Some cookies are set by third parties, such as Meta and Google, when their tools are active on our site with your consent. We do not control these third-party cookies. You can review and manage how these providers use data through their own privacy and cookie settings, and through industry opt-out tools such as Your Online Choices (youronlinechoices.eu).
8. How Long Cookies Last
Cookies are either:
- session cookies, which are deleted when you close your browser; or
- persistent cookies, which remain for a set period or until you delete them. Advertising and analytics cookies typically last between a few weeks and up to around two years, depending on the provider.
9. Managing Cookies in Your Browser
Most browsers let you control cookies through their settings — you can block them, delete them, or be warned before they are set. Guidance is available in the help section of your browser. Note that disabling cookies may affect site functionality.
10. Changes to This Policy
We may update this Cookie Policy from time to time to reflect changes in the cookies we use or in the law. The current version will always be available on our website, with the “Last updated” date showing the latest revision.
11. Contact
Questions about our use of cookies can be sent to MB Digital Services Ltd t/a Ace Rally Media at info@mbdigital.services.