Connect Padel UK — Birmingham
When Connect Padel UK launched in Birmingham, they weren't just trying to open another padel club — they wanted to build a community hub where anyone could get involved. They teamed up with Ace Rally Media to build demand before opening, sell early-bird memberships, and get courts booked from day one.
Campaign Results
What We Did
We ran a full launch sequence to build hype and convert interest into paying players. Across these pushes, the marketing consistently reached the right players, built a warm local audience, and kept conversions flowing.
Pre-opening "25% off first booking" campaign
Early awareness push to capture local interest before doors opened.
Early-bird membership campaign
Drove pre-sales of annual and monthly memberships ahead of launch.
"Bookings Open" launch campaign
Full launch push across Facebook and Instagram to fill courts from day one.
Daytime "Padel & Coffee" promo
Targeted campaign to fill quieter mid-day hours with casual players.
Rally AI CRM
Charlie runs everything through our Rally AI CRM system, which keeps follow-up fast, consistent, and automated — helping turn more leads into bookings and members with less manual work.
Community First
A core part of Connect Padel UK's mission is to grow the sport locally. Charlie is already giving schools and community groups free court time to introduce padel to new players — and their setup with Rally AI CRM means they can scale that outreach without adding admin.
“Outstanding service — Matt has revolutionised our whole paid strategy and delivered impressive results. The Rally AI platform is also fantastic and easy to use. Highly recommend.”
Charlie — Connect Padel UK, Birmingham